Safeguard the Seas


Safeguard the Seas is a non-profit (501-C) organization whose mission is to take action to protect sharks. We recently assisted the American Bar Association with its resolution to ban the trade in shark fins. Moreover, we have started a number of important projects to save sharks. One of these is to replace the use of harmful tags with a safe alternative. Lastly, we educate the public about the importance of sharks. Our widely-read first book and award-winning film, Emperors of the Deep, raises awareness about the role sharks play in the marine ecosystem and the dangers they face worldwide.

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SAFEGUARD THE SEAS (STS) is a non-profit, 501(C) (3) organization and was founded in 2019 by William Mckeever, an author and filmmaker with a passion to protect the oceans. Oceans are under tremendous threat from overfishing of fish species such as sharks and tuna. In addition, single-use plastic is choking our oceans and threatening sea life. Our goal is to raise awareness to these issues through books and films.

Often, environmental problems – like climate change or forest destruction – are widely acknowledged, but governments, corporations and international bodies are unmotivated or dismiss the solutions. however, our view is that once a wrong is exposed and enough people clamor for change, that government will then take action. Our goal through our books and films is to promote open, informed debate about society’s environmental choices, and involves industries, communities and individuals in making change happen.

Our current book and film, Emperors of the Deep, seeks to raise awareness about the importance of sharks to the ecosystem as well as their precarious situation around the world. We advocate for progressive regulation in the United States and on the high seas to protect sharks and stop over-exploitation of the oceans.

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Emperors of the Deep

After William McKeever saw a shark tournament, he was so incensed that he left his job in finance and now donates all of his time to ocean conservation and saving sharks. He embarked on a two-year journey around the world to write the book and produce the film because every year the plight of the shark is getting worse.

The Book

William McKeever is on a mission to change everyone’s views of the mysterious creatures of the deep. The book takes readers on a pulse-pounding journey around the world and deep under the water’s surface—from the frigid waters of the Arctic Circle to the coral reefs of the tropical Central Pacific—to dispel the narrative about sharks (from Jaws to “Shark Week,)” which claims they’re terrifying underwater predators. McKeever says, “Sharks are unequivocally essential to maintaining a balanced ecosystem. When these important apex predators are removed from the ocean, the effect on reefs, seagrass and all the marine ecosystems is catastrophic for generations to come.”

The Film

Emperors of the Deep is a unique documentary that takes the viewer on a journey into the world of sharks. Writer and director, Bill McKeever, witnesses a shark tournament in Montauk. He is so shocked that he investigates further and exposes how shark tournaments kill scores of sharks for pleasure.