Cover of Emperors of the Deep a reflection on sharks

The book that dispels the myths on sharks

Emperors of the Deep

Safeguard the Seas presents a riveting book on the latest discoveries on sharks. Greenpeace calls it a “must-read” for those interested in the oceans.

In the new book, Emperors of the Deep: Sharks – The Ocean’s Most Mysterious, Most Misunderstood, and Most Important Guardians (July 2019; HarperOne, ISBN 978-0062932990, PRICE $25.99; Hardcover), author and Conservationist William McKeever is on a mission to change everyone’s views of the mysterious creatures of the deep.  The book takes readers on a pulse-pounding journey around the world and deep under the water’s surface – from the frigid waters of the Arctic Circle to the coral reefs of the tropical Central Pacific – to dispel the narrative about sharks (from Jaws to “Shark Week,)” which claims they’re terrifying underwater predators. McKeever says, “Sharks are unequivocally essential to maintaining a balanced ecosystem. When these important apex predators are removed from the ocean, the effect on reefs, seagrass and all the marine ecosystems is catastrophic for generations to come.”

A portion of William McKeever’s book royalties will be donated to Greenpeace

Who: Author William McKeever is a writer, a documentary filmmaker and the founder of the non-profit Safeguard the Seas, dedicated to ocean conservation. McKeever is the author of Emperors of the Deep, (releasing Tuesday, July 2nd), and the producer and director of the forthcoming feature-length global documentary Emperors of the Deep – which has not been previously released – to further raise awareness. (B-roll footage will be available to accompany his interviews).

photograph of a Hammerhead shark under water


After McKeever saw a shark tournament, he was so incensed that he left his job in finance and now donates all of his time to ocean conservation and saving sharks. He embarked on a two-year journey around the world to write the book and produce the film because every year the plight of the shark is getting worse.

  • Sharks accounted for only 4 human fatalities in 2018, while humans killed 100 million sharks.
  • Sharks have survived 5 extinction level events over a 450-million-year history, including the one that killed off the dinosaurs.
  • Sharks have electroreception, a sixth-sense that lets them pick up on minute electric fields generated by fish. This sense along with a keen sense of smell makes sharks one of the ocean’s premiere apex predators.
  • A single shark generates an estimated $100,000-$250,000 per year for the eco-tourism industry, according to National Geographic.
  • As apex predators, sharks are crucial to the ocean’s health by maintaining the marine ecosystem’s balance
  • An estimated 32 percent of open-ocean or pelagic sharks—including the scalloped hammerhead and whale shark—are currently threatened with extinction.
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